Latoya Jeeter

Blending creativity, strategy, and technology to deliver consistent, high-impact communications.

I am a marketing and communications professional and proud member of Zeta Phi Beta Sorority, Incorporated with over 10 years of experience in copywriting, branding, content creation, and digital strategy. I am a self-taught graphic designer and content creator, having built advanced skills in visual branding and digital storytelling through hands-on experience, continuous learning, and real-world application. My work focuses on translating vision into clear, engaging messaging that connects with diverse audiences across platforms while maintaining consistency, professionalism, and purpose.

© 2026 Latoya Jeeter. All rights reserved.

about me

Latoya Jeeter is a creative strategist and communications professional with a strong background in content development, branding, and digital storytelling. With extensive experience across industries including education, government, nonprofit, and manufacturing, she brings both strategic insight and creative execution to every project.Latoya specializes in building engaging social media campaigns, designing branded resources, and developing training content that connects with diverse audiences. Known for her professionalism, innovation, and attention to detail, she helps organizations communicate with clarity, purpose, and impact.Whether leading workshops or crafting digital assets, Latoya approaches every assignment with excellence, collaboration, and a heart for elevating others through her work.

MARCOM EXPERIENCE

  • Currently serving on the State Marketing and Communications Team, supporting strategy, content development, and execution

  • Manage and maintain state-level social media platforms, including content planning, posting, and audience engagement

  • Designed and supported chapter-, state-, and regional-level websites, ensuring clarity, accessibility, and brand alignment

  • Develop and deliver presentations and trainings to the sisterhood on marketing, communications, branding, and content strategy

  • Leverage AI-powered tools to enhance copywriting, content ideation, design efficiency, and engagement planning, while maintaining authenticity and Sorority voice

  • Planned and executed social media campaigns and themed content calendars to support programs, initiatives, and events

  • Wrote and edited newsletters, reports, scripts, and promotional content aligned with Sorority protocol and tone

  • Designed branded graphics, templates, and digital toolkits to support chapter, state, and regional communications

  • Collaborated with leadership teams to ensure clarity, consistency, and alignment across communication channels.

Professional background

In my professional career, I work in Human Resources and Talent Development, where I routinely:Translate complex policies and initiatives into clear, engaging communications
Design internal communication tools and resources for diverse audiences
Use data and feedback to evaluate communication effectiveness and refine strategyThis background strengthens my ability to communicate with intention, precision, and accountability—skills directly transferable to International MarCom work.

Tools and Platforms

  • Canva (advanced templates, brand kits, digital assets)

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Meta Platforms (Facebook and Instagram)

  • Website design and content management (chapter, state, and regional sites)

  • Google Workspace (Docs, Sheets, Slides)

  • Microsoft Office (Word, PowerPoint, Excel)

  • Constant Contact and email publication tools

  • Content calendars and campaign planning dashboards

  • Engagement and performance tracking tools

  • AI-powered tools for copywriting, content ideation, and design workflows